TAP NY Festival Photo by Patrick Donges

Struggle Bus

Merchandise Lettering & Illustration
CLIENT: Lisa Elder
PRINTED BY: Prince Ink Co.

TAP NY is a massive, annual craft beer festival that takes place on Hunter Mountain. Breweries from all over New York attend every year, bringing with them an array of styles and flavors.

Lisa Elder commissions me each year to design a t-shirt for her group of family and friends. The theme revolves around the aftermath of such an event. By the end of the event, just about everyone is riding the Struggle Bus.

This being the third Struggle Bus design I've created, I loved having the chance to explore illustration more and be able to push the design into a much more fun and quirky direction.

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