The guys at Patent Coffee reached out to me to help them promote their grand opening. Located in the heart of New York City inside the old Tesla building, they have hundreds of people walking by everyday. What better way to grab someone's attention than a fun and bright chalkboard?
Patent Coffee offered a monthly coffee subscription to anyone who signed up before their opening. The first chalkboard was made to announce the promotion to everyone in the area. During construction fo the shop's interior, more than 50 people signed up for their monthly coffee subscription.
After Patent's grand opening, they requested a new sign highlighting their coffee and fresh cookies. Since the shop is small and slightly below ground, the chalkboard has helped bring in local commuters walking through the area.