CCANY is a design studio that specializes in designing for colleges and universities. They were in the middle of creating a self-promotional booklet to be shared with potential clients at trade shows when they reached out to me.
Creative Director, Ken asked me to create a spread highlighting the services they offer with hand lettering. Combining their affiliation with the education industry with a “menu” of services, they loved the idea of emulating a chalkboard menu you might find in a coffee shop. This concept allowed me to use a lot of variation throughout the piece, leaving each service headline its own unique style.